Intensive Workshop: Creating a Successful Social Media Marketing Campaign
Event on 2014-03-29 09:00:00
Need a plan to tackle social media in-house?
Want to get in front of your target audience using the right tools and strategy?From Lisa McTigue:
For over 10 years, I've created social media campaigns of all sizes across many different platforms. As a social media pioneer, I've helped launch entertainment programs with innovative internet campaigns and content for companies like MSN.com, Bud.tv, and XBOX.
In 2010, I walked away from "big business" to teach medium and small businesses how they can use "big company" social marketing strategies to increase awareness and improve sales.
That same year, a client came to me and said, "Lisa, I just lost a ,000 grant because I don't have social media." Using my method and overcoming her fears, she now has over 50,000 active followers and over 1 million impressions a week on Twitter. She just applied for a ,000 grant. Guess what the first two questions were after the personal information section. "What social media platforms are you on?" and "How many people do you reach?"
If you'd like to increase your social followers and learn how to convert them into real, active followers and customers, this is the workshop you can't afford to miss!
Sincerely,
Lisa
Who is Lisa McTigue?
Lisa McTigue, the nomadic social media expert, was born on Florida’s Space Coast, bounced back and forth between New York and Florida before her family settled in the Caribbean when she was nine. After attending college in Orlando, she moved to Los Angeles in 2000. She currently calls Florida her home base, but she often modifies a quote by Marvin Gaye, “Where every I lay my backpack. That’s home.”
She is an eHow expert, social media pioneer, author, speaker, and co-founder of Social Calendar by TheWebu.com. In 2010, she shifted her marketing focus to help medium and small businesses recapture customers from "big business" by developing and extending their digital brand identity.
Featured in: Entreprenuer Magazine, AmericanExpress Open Forum, The New York Times, The Washington Post, The Huffington Post, and NPR.
Contributing Author to "LinkedIn for Business" and "Social Media Marketing: Write Up Your Tweet" (Mithra Publishing UK), and Featured Expert in "The Message of You: Turn Your Life Story into a Money-Making Speaking Career" by Judy Carter (St. Martins Press, 2013).
McTigue studied Entrepreneurship and Marketing through the MIT Sloan School of Management OCW Project and received her B.A. from the University of Central Florida.Who is this Workshop for?
- Business Owners
- Marketing Directors
- Social Media Managers
What You Will Learn?
- Which Social Media Channels are Best for your Company
- The Truth About Social Media
- Optimizing Your Social Networks
- Discovering Your Brand Voice
- How to Become a Thought Leader and Expert
- Discovering Content Marketing
- How Engage Your Customers
- Creating a Strategy that Works for Your Business
- How to Make Time for Social Media Marketing
- Convert Fans into Customers*
Schedule
Day 1 (9:00am – 5:00pm)
- Which Social Media Channels are Best for your Company
- The Truth About Social Media
- Optimizing Your Social Networks
- Discovering Your Brand Voice
- How to Become a Thought Leader and Expert
Day 2 (9:00am – 5:00pm)
- Discovering Content Marketing
- How Engage Your Customers
- Creating a Strategy that Works for Your Business
- How to Make Time for Social Media Marketing
Online Course
- Convert Fans into Customers*
Registration
Attendee: Access to Full In-Person Workshop
VIP: Access to Full In-Person Workshop, plus access to the Convert Fans into Customers online course, and two one-hour consultations sessions (a 0 value).
Early Bird Discount Ends 2 Weeks Prior to Workshop!
Group of 10 or more can register for 0 up to a week prior to the event and save over 0.
at Philadelphia
600 Arch St.
Philadelphia, United States
